/iCarGuide Blog

Omni-Channel Communications Revolutionize Dealership Digital Interactions

In a highly-competitive industry like luxury car sales, you need to stay on top of your communications game to succeed and retain clients. You have to make sure that your customers have easy access to the sales team and can communicate with them through different channels. You also need to ensure that different members of your team can communicate with each other easily. Omnichannel Live Chat All of this can be achieved through an omni-channel communications system. If you’ve run a car dealership for a while, you understand how messy communication can become. You need to keep track of phone [...]

April 4th, 2017|

Omni-Channel Communications Real Time Engagement Impacts Purchase Process

Sure buying a high-end luxury car is sometimes an impulse purchase by people who have some money to spare and want something that gives them joy. However, that doesn’t mean customers don’t thoroughly research the cars they want, before making the purchase. Most customers will read online reviews, watch videos, look at pictures before they make their final decision. They can get distracted during this research and stumble onto competitor websites and stores. Omnichannel Platforms Communication is the best way to keep customers engaged and keep them on your website until they commit to a purchase. Through omnichannel chat platforms, you [...]

March 30th, 2017|

How Omni-Channel Communications Improves Every Aspect Of The Consumer Experience

Communications is one of the most important aspects of running a business. Modern customers expect easy and responsive communications from businesses, especially businesses that provide high priced items. As a high-end luxury car dealer, you need to provide the best possible customer support and you need a great communications system to handle that. An omnichannel communications platform can be a tremendous help and will provide your customers with a great experience. The Sky is the limit Consider how a customer approaches and navigates through your platform. They click on your ad or search for a keyword and find your website [...]

March 28th, 2017|

How Omni-Channel Communications Can Help Dealerships Dominate Their Competitors

All businesses have to deal with competition and come up with strategies that will help them stay ahead of the game. Modern customers are picky and quick to jump ship if they’re not satisfied with the customer service a business provides. In the high-end luxury car dealership business, you need to provide the best possible services along with responsive customer support. People spend a lot of money on high-end cars so they want a dealership that will pay attention to them and their needs. Stay Ahead of The Competition You can stay ahead of the competition by upping your communications [...]

March 23rd, 2017|

How Omni-Channel Communications Can Create A Seamless Virtual In-Dealership “Like” Experience

Most businesses have adopted the e-commerce model and sell their products online. You can purchase everything from clothes and shoes to power tools online so why not cars? Purchasing a car is a complicated process and high-end luxury cars cost represent a significant expense. Most customers hesitate to complete the transaction online and are more comfortable with the face-to-face sales experience when the visit dealership. Virtual Dealership Experience Omni-channel communications can help you replicate the dealership-like experience in a virtual environment. Most steps of the car purchase transaction can be carried out online, while some are completed in person. Here’s [...]

March 21st, 2017|

How Omni-Channel Communications Are A Game Changer For High End Luxury Car Dealers

The luxury car market is smaller than the traditional car market so every customer is valuable. Luxury car dealers need to provide the best user experience and offer their customers excellent customer support. People who purchase luxury cars are very particular, demand immediate attention and a wide range of services. You can only provide that if you have a proper communications and management system in place. At iCarGuide, we recommend that you develop an omni-channel communications system. It will help you manage communication from all directions. What is an Omni-Channel Communications System? An omni-channel communication system is a network spread [...]

March 16th, 2017|

How Omnichannel Communications Improve Website Sales Lead Conversion

Converting an interested prospect to a paying customer isn’t as easy as it sounds, especially if the high-end luxury vehicle market. It’s less about the car and more about the overall experience the customer has with the dealership. Your sales team must work hard to convince them that purchasing the car from you is the right decision. Your team’s success depends on how and how often they communicate directly with the prospective customer to secure the sales lead. That’s where omnichannel communications can step in to help. This system allows you to communicate with customers through different channels like chat, [...]

March 14th, 2017|